7,000 employees , 250 shops , turnover of 2.2 billion six million euros , has always been in the local manufacture, an equivalent to the name of creating a good time - a luxury goods company in charge this is undoubtedly a challenge , even in good times in wholesale handbags .
Giannini said, deadpan : "I woke up this morning , I heard the news that doomsday is coming. and then I went off to work , tinkering with fur and crocodile . Sometimes I think I was living on the moon . "
Italian brands have to face the fact that the economic recession . Giannini said: " Italy is indeed affected. can not ignore the existence of a recession . "But there are still women in the market to buy the expensive Gucci vanity products . There are women willing to invest a lot of money on handbags , Giannini estimated that her feet will probably sell the gray alligator purse from 15,000 to 20,000 euros . Subtle changes in tone and now is all . Thus Gucci (Gucci) British flagship celebration of Reloaded would not choose an all-star team ( mentioned former Tom - when Ford made the interior , Giannini said : "It was dark . " ) . Shop in New York a year ago when his wife invited Madonna and Cruz , this year's celebration will become a small dinner Saatchi Gallery . High-end fashion and contemporary art have entered the self-examination period, but face many difficult problems , both can be strong together.
Giannini has to face the problem . In 2005 she jumped from the accessory head of creative director , she shoulders the burden of the emergency task. Ford substandard due to the new owner PPR left , then stepped in Alessandra Facchinetti . Gucci (Gucci) in people's eyes is already precarious, despite the crisis cheap gucci handbags , and there has been a scene can not be compared - Gucci had a meeting almost kills .
Giannini is a designer with the Midas touch feel . Since then sales have showed a rising trend , although fashion critic of her work, not too cold .
In part because , compared to Ford , and her interest in more intense commercial ; The other is her vision : a very thin cut , slight edge , not the cycling girl is Bohemian intellectuals , depending on the different Season . Some people think that her style is too simple . However, the structure of her clothes always give people an impression , and accessories sales better than ever , accounting for about 90 percent of turnover Gucci .
One staff member said: "I want people to see these clothes near coach handbags . people feel it more disco , in fact, incredibly good work . This is Gucci (Gucci). "
The audience can appreciate Gucci (Gucci) clothing subtleties of the solution is to change the conference 's lighting , the smoke-filled nightclub lights replaced with more clear light . But the smoky nightclub lighting is Gucci (Gucci) of the tradition . Finally , Gucci (Gucci) Gucci customers can understand (Gucci) Why so expensive : every inch of these clothes are fine .
People can not help but care , Giannini and Ford difference : a woman , a bit reclusive . She said she has been living the past four years as monks , for the work she put in too much , insomnia and, after the company headquarters in Milan around the world , Florence ( she and her husband 's place of residence) between plants .
Even her participation in the activities of the dress also revealed that the monks breath : Lulekesi Black Leggings , high- water platform black boots buy coach handbags , black mini knit dress with wide black belt and smoke eye makeup .
Fortunately, unlike some female designers , like her , dress like a model , she had taken off all the Gucci logo . She invited the three weeks of private teaching, traveling in a hotel put on a treadmill . She is a self-disciplined person . At least she 's different lifestyles and Ford .
She shrugged nose : " a private jet . I'm afraid . I take a private plane like a mosquito when the same restless , scared and white face . " private aircraft are already things in 2007 . 2009, to do is to value for money . She sighed : " everything must be improved to be more flexible and lighter . If a package to sell so expensive, preferably 20 hours to produce , so that your efforts to see that. in the handbag market , 90 Gucci 's five opponents , and now everyone is doing gucci handbags. fierce struggle so that we ensure that everything in Italy , and our competitors choose to overseas processing, so the price is cheaper , give us a great burden . " Gucci euro also hurt in the local manufacturing costs higher. "But keep the factory in Italy is the Gucci brand . While I am happy to say , management support me. "
Gucci (Gucci) the trend has totally changed : 90 's and new millennium , Gucci 's subtext is leisurely , now is the largest economy , money, and the classic old fashion values .
But conference is embodied in the old way : models down the runway when they are still ass twisted , painted a very heavy eye shadow , little flaky and asymmetrical cashmere leather . However, where the information is already implied .
Example, Giannini said: " This time I do not want to show a long evening dress , as long dresses and Oscar have been all right . I do not want to waste time on people not wearing clothes last . star is not my focus . some really been Stylist Destroyed, there is no brand loyalty . Audrey - Hepburn Givenchy style is clear, but now what actress wore , it will ruin a brand . I am more willing to dialogue and real women . "
Authentic Gucci women sustained by the love expressed their praise , even though the design of these clothes is not so fit body buy gucci handbags , Giannini stressed , we go slightly larger clothes to wear . She visited Athens two years ago Gucci store . "Believe me, no clothes at that store size is less than 50 ( close to the UK on the 16th ) . I do not like the thin , overweight is the health problem. "
Gucci large-scale expansion has slowed down , it has good reason to believe their own creative director . Expression of gratitude is one of the signs , so that Giannini would be moved to a studio in Rome , where the city of her birth , she felt more than in Rome, Florence, in a small province more accessible inspiration . For Giannini, this is a chance to close to their families (her father is an architect , going on to complete her new house ) , they will often ask their 37 -year-old daughter , when to have kids . Even if she had children , it will not slow down . Her mother is a teacher of art history , has been working . Home tailors her grandmother , has been working to 82 years .
She supervised 11 categories of employees ( 9 categories accessories , plus men and women , but also not inspired by the elegant Gio Ponti furniture ) may not have to worry about : She will not give up the job shortly .
